The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most ...

CMOs had to get used to new team structures, become experts in the fashion industry and know when to say no to a trend (eg ...

“The industry lacks a common understanding of how the marketing function delivers value to the organization, which is leading some companies to deprioritize - and de-fund - marketing and limit ...

AI agents are trained partners inside robust platforms that can collect and analyze data, make recommendations and execute ...

C-suite's questions about the role marketing plays in the GTM eco-system. The post It’s time for B2B marketing to understand ...