A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

The combination of renewed optimism and greater confidence in marketing is showing up in the budget. While most marketers experienced about 4% cut in their budget last year – which should have ...

Arip boosts marketing budget to 2 million baht for Commart TechXPro, enhancing demand for AI PCs and smart home solutions.

Then you spend 50% of that marketing budget on digital marketing specifically. That sounds great, but is that how it works in the real world? According to one study, marketing budgets make up ...

according to the second annual B2C Content Marketing: 2014 Benchmarks, Budgets and Trends—North America report (PDF), produced by Content Marketing Institute and MarketingProfs. Fully six in ten B2C ...

Over 80% of APAC CMOs are expecting an increase in budget allocations for 2025, with Japan showing the most significant ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

"But I'm a non-profit!" I can hear you cry. That doesn't exempt you from these marketing costs. Philanthropy.com recommends a budget right in line with what we've been talking about - 10% on the ...

Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI ...