The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...

It helps to have a documented content marketing strategy: 43% of B2C marketers who have a written strategy say they are effective at tracking ROI. In fact, having a documented strategy helps increase ...

Exclusive insights from 600 marketing, sales, and contact center leaders include: The root causes of disconnected buying journeys How misaligned teams hinder revenue growth Why the B2C buyer ...