Established, male-driven brands like War Paint For Men (which launched in 2018) haven’t received as much public attention among men as female-focused viral darlings like e.l.f. Cosmetics ...

Male cosmetics are popular products in Japan, even as challenging economic conditions continue. Social media and the increase of remote work meetings have contributed to a growing concern among ...

Could the stigma around male cosmetics finally be disappearing? Gianni Casagrande began wearing make-up about three years ago. The 22-year-old from Middlesbrough says he had "really bad acne" and ...

Fortnite’s Cyberpunk 2077 players voiced their disappointment over the absence of a Male V skin for the battle royale’s collab.