We all know that making hit movies costs a huge amount of money. But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive.
With the pressure to keep making noise about a film in the extreme ephemerality of the web, some campaigns seem to throw out multiple design directions willy-nilly, often selling a muddled vision of ...
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order ...