An curved arrow pointing right. Dunkin' Donuts is testing out a new name at a new Pasadena, California store that will open as Dunkin'. The chain wants to focus on beverages and appeal to health ...
Dunkin' kept the iconic pink-and-orange color scheme, but simplified the logo. Then, there was the biggest change - dropping the "Donuts." Weisman said that ditching the "Donuts" was a natural ...
We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...