Oral care brand Listerine relaunched itself as alcohol-free mouthwash leader in Colombia with a cross-media strategy focused on mobile. Oral care brand Listerine wanted to relaunch itself as the ...

However, those ingredients are non-specific ... For three months, half the participants used Listerine Cool Mint ...

However, Listerine is only around 20% alcohol, which isn’t nearly enough to destroy all the bacteria in your mouth. It is, instead, likely used as a preservative and carrier for the other active ...