LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

It is the most expensive digital advertising platform of them all in India. For example, we tried boosting an article on Facebook and LinkedIn with a similar allocated budget of ₹2,000.

B2B buyers in India say videos help inform decisions. To augment this, LinkedIn is introducing new capabilities for Live ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Ask me anything! LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high ...

LinkedIn on Thursday was hit with a fine of €310 million ($335 million) over its use of targeted advertising. The fine, levied by the Irish Data Protection Commission after a complaint made in ...

Bad news for Microsoft-owned LinkedIn in Europe where it has been reprimanded and fined €310 million for privacy violations related to its tracking ads business. The administrative penalties ...

LinkedIn’s Accelerate tool, an AI-powered campaign creation feature, is now globally available in beta. The tool supports video and document ads, in addition to single-image ads, enabling marketers to ...

AI-powered search engine Perplexity says it'll begin experimenting with ads on its platform starting this week.