Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Do you always get tired of battling brassiness in your blonde, silver, or highlighted hair? You’re not alone, since ...

Let's start with how toning shampoos for blondes work in the first place. "Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool ...

I spoke with globally renowned hair stylist and founder of Lazou, Nicky Lazou, to figure out why purple shampoo is so appealing to blondes. Lazou says, "Lots of people with blonde hair choose to ...

From intensive conditioners to post-wash serums and purple shampoo ... hair. “At its most basic, bleach is a pre-lightener that removes natural pigment from the hair,” explains Adam Reed, L ...

Color caring & powered by science Get Salon Hair At Home: Use Silver Care Shampoo and Conditioner as your daily wash routine. For extra toning power, use EverPure Purple Shampoo and Conditioner 1 ...

We all know about the power of a purple shampoo - it can banish brassy tones on blonde hair, revive dull locks and boost cooler, icier hues. There are some brilliant buys around (my favourite of ...