The HAPTA is designed to help consumers with hand and arm mobility challenges apply lipstick, with ... [+] foundation, eye shadow and mascara to be added in the future. The L’Oréal Groupe today ...
The “Lipstick Effect” is a theory that in times of economic hardship women will splurge on little luxuries, like cosmetics, that give the most bang for the buck in public and skimp on higher ...
They now feel they can be part of this." "People who could never apply lipstick before can now do that," Balooch said. "There's a confidence that comes from that. That's what our user feedback has ...