Thus began my two-month experiment with L’Oréal’s Colorsonic.

When I used this Revlon or L’Oreal hair colour, my hair was an auburn shade. So, I thought using an ash blonde hair colour would be gentler than bleach, and it would also neutralise the reds in ...

Other innovations L’Oréal has created in-house, like the Colorsonic, an electric hairbrush that dispenses dye to make at-home coloring as easy as brushing your hair; it launches early this year.

succeeded her on L'Oreal's board as vice chairman, and was named to guard her personal affairs. Her father, Eugène Schueller, founded a hair dye company in 1909, which then turned into the L ...

When passed over the treated section of hair like a pair of straighteners, this more-or-less-magic tool completely transforms the colour. According to Adam Reed, Editorial Ambassador for L ...