Thus began my two-month experiment with L’Oréal’s Colorsonic.

Knowing your skin tone, hair type, and maintenance requirements is essential to selecting the ideal hair colour. Garnier ...

Hairstylist to the A-listers Demetris Giannetos told InStyle he swears by L'Oreal's Le Color Toning Hair Gloss to do Amal's hair. His technique is to “massage the hair [from root] to ends” to ...

As the L’Oréal Groupe blows out 115 candles this year, we take a look back at its indelible impact on the world of beauty. It ...

When I used this Revlon or L’Oreal hair colour, my hair was an auburn shade. So, I thought using an ash blonde hair colour would be gentler than bleach, and it would also neutralise the reds in ...

Other innovations L’Oréal has created in-house, like the Colorsonic, an electric hairbrush that dispenses dye to make at-home coloring as easy as brushing your hair; it launches early this year.

and offer consumers a streamlined tool to apply hair color without the usual mess. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of ...

succeeded her on L'Oreal's board as vice chairman, and was named to guard her personal affairs. Her father, Eugène Schueller, founded a hair dye company in 1909, which then turned into the L ...

She told Newsbeat that using a woman whose hair ... L'Oreal isn't the first big name brand to embrace diversity in its adverts. Representing as many different people of colour, faith and sexuality ...