In North America, Kraft ... Kraft Heinz brands in the same way they always have,” stated Abrams-Rivera. Examples are updating the packaging size and increasing the amount of food in some ...

Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers. Oreo turned to Publicis Groupe's mobile marketing firm Phonevalley, ...

But remember, there's one key difference -- food isn't in a secular decline. If anything, food demand is likely to grow along ...

s The Hyperfactory revealed how Kraft Foods Inc. integrates mobile into its overall CRM strategy to drive acquisition ... shopping behavior and driving them in-store with its brand top of mind. Its ...

Kraft Heinz has revealed new work for its Heinz Beanz product from Y&R New Zealand as the pitch process proceeds.

Kraft Foods Ltd is the UK operating division of one of the largest food manufacturing ... We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

Kraft didn't receive any word of customers suffering from food-borne illness, but it recalled the queso out of an abundance of caution. One of the most famous brands controlled by Kraft Heinz is ...

It was created via the merger of Kraft and Heinz, two of the most storied names in the food industry. Although it doesn't have a single dominant brand like Altria, you probably know many of the ...