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Here’s a hint: it starts with Knix. If that rings a bell, it’s probably because you’ve already heard all the rave about Joanna Griffith’s trailblazing intimates brand.

Knix, a Canadian direct-to-consumer (DTC) lingerie brand known for its leakproof underwear and body positivity, is making waves across Canada, having recently opened six new stores this fall alone.

Although the company’s lineup of products includes bras, activewear, and swimwear, its leakproof underwear and lower-waste period solutions are the differentiators that have put Knix on the map.

Knix’s Vancouver store opening was its first brick-and-mortar location, closely followed by a sister establishment in Toronto. The intimates brand features products like leakproof underwear and ...