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Knix, a Canadian direct-to-consumer (DTC) lingerie brand known for its leakproof underwear and body positivity, is making waves across Canada, having recently opened six new stores this fall alone.

Here’s a hint: it starts with Knix. If that rings a bell, it’s probably because you’ve already heard all the rave about Joanna Griffith’s trailblazing intimates brand.

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Knix’s Vancouver store opening was its first brick-and-mortar location, closely followed by a sister establishment in Toronto. The intimates brand features products like leakproof underwear and ...

Although the company’s lineup of products includes bras, activewear, and swimwear, its leakproof underwear and lower-waste period solutions are the differentiators that have put Knix on the map.