Ask any foodie who keeps up with the latest culinary trends and they may tell you about Kewpie mayo. This popular mayonnaise is used in a number of dishes in Japan, mostly notably egg salad ...
Kewpie was introduced in 1925, and it was a new twist on mayo: Founder Toichiro Nakashima took mayo, improved it with the addition of extra egg yolks, and created a product with legions of fans.