When it comes to styling and straightening hair, keratin treatments are a staple but that may change as soon as April of this year. Here's why.

For those seeking smoother, frizz-free locks on a more long-term basis, a keratin treatment can be a game-changer. If you're ...

There are tons of hair treatments out there, each buzzier than the last. For instance, you may have heard of a Brazilian ...

"My 50-year-old nails look younger, feel stronger, and look shinier!" wrote a rave reviewer. "I only applied 2 coats in this ...

Keratin is a fibrous protein naturally found in our hair, skin, and nails, giving them structure and resilience. But with age or exposure to environmental pressures, our body produces less keratin ...

Keratin treatments don’t break the bonds inside ... It uses the exact same strain of protein that’s found in human hair, so that it can bind directly to areas of damage and fill them in.

The key to maintaining a balance between moisture vs protein is the secret for achieving strong, soft and shiny hair. Check ...

Our hair is mainly built on protein (keratin, for you science fans out there), so if you’re trying to correct damage caused by chemical treatments such as relaxers or pre-lightening strands for ...

For persistent issues such as falling hair or an itchy scalp, professional treatments like scalp treatments offered in salons ...

What makes it so special? Elizavecca is a protein treatment, which is especially nourishing for hair with heat or bleach damage. It uses keratin and pig collagen to tackle dry strands and frizz ...