While you can certainly purchase a bottle of tequila and whip up a variation on a margarita, Jose Cuervo has simplified this process for you with a spirited line of ready-to-serve offerings ...

"Vogue" featured the drink in its "People are Talking About" column. In the 1960s, Jose Cuervo began running a series of ads promoting its tequila as the "favorite" among margarita cocktail ...

Jose Cuervo ... when mixed into drinks. On the rocks and topped with soda, it made a tasty and refreshing tropical highball.