So I finally decided to follow her instructions and get a jar of Jif — only to find that there was no recipe on the label, lid, or anywhere else. Desperate for a warm peanut butter cookie ...
Jif is a brand of peanut butter made by The J.M. Smucker Co. , which purchased the brand from Procter & Gamble in 2001. The original Creamy Jif peanut butter debuted in 1958.
After decades of growth, America's favorite peanut butter hit tough times. Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family ...