Jif is a brand of peanut butter made by The J.M. Smucker Co. , which purchased the brand from Procter & Gamble in 2001. The original Creamy Jif peanut butter debuted in 1958.
“My favorite sandwich—which I've turned a lot of people onto—is Jif or Skippy Natural ... pairing for it than this natural peanut butter that has a clean ingredient list and solid nutrition ...
After decades of growth, America's favorite peanut butter hit tough times. Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family ...