Through this initiative, JFOODO is seeking to get people around the world to drink Japanese green teas and understand their appeal and benefits, including their rich yet refreshing taste and many ...

This year, it’s all about Matcha Love! Japanese beloved drink, Matcha green tea, was one of the major hits in beverage trends this year, with many swapping their usual drinks for this vibrant, healthy ...

Matcha green tea, derived from Japan, offers a nutrient-rich drink with numerous health benefits. It is high in polyphenols, improves brain function, reduces stress, supports heart and bone health ...

TOKYO--The Japan Food Product Overseas Promotion Center (JFOODO) is collaborating with 16 leading restaurants and sweets ...

When Jillyn Lee, 19, first tried a matcha drink in 2022, she was captivated by its rich and creamy taste. The Singapore Polytechnic student has since made drinking matcha — powdered green tea — a ...

A popular drink that's been called the 'ultimate winter wellness companion' boasts a range of health benefits, according to ...

MATCHA, the vibrant green tea powder celebrated in Japan, has become a must-try for many travelers thanks to its rich history ...