An expert has advocated a compelling integrated marketing communications campaign for the Nigerian insurance industry instead ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

To register your interest please contact [email protected] providing details of the course you are teaching. Principles of Integrated Marketing Communications explains the principles and ...

As in other sectors, the nation’s integrated marketing communication (IMC) industry was not immune to the challenges that ...

This module of the program will focus on the foundation to plan and execute smart marketing communications in a way that supports the often-cited phrase, “Think global, act local”, and it will provide ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

Students enrolled in 3-4 units. Tuition is billed on the first invoice for each quarter. Special Charges - The following rates apply to students in the full-time program taking course loads outside of ...

IMC stands for Integrated Marketing Communications, which offers a variety of tracks from graphic designs to interior designs, sports communication, and the traditional track. Ansley Wells ...