In celebration of its iconic signature blue ‘Frakta’ bag, Ikea has launched a new luxury pop-up to tease the launch of its ...

IKEA's iconic blue bag gets its own pop-up concept store, the 'Hus of Frakta'.

The Swedish flat-pack furniture retailer has opened a pop-up shop on London's Oxford Street dedicated to its famous blue ...

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ...

But Hus of FRAKTA won’t just open anywhere on Oxford Street: it’ll be right next to IKEA’s upcoming new Oxford Street store.

Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of ...

Located at 216 Oxford Street, next to the upcoming Oxford Street store, the ‘Hus of Frakta' will pay homage to its instantly ...

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.