E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...

If you’re thinking about making the plunge but aren’t always trusting of influencers, just check out the reviews on Walmart’s website. It appears that customers agree that social media hype is real — ...