One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

In the highly competitive world of dropshipping, selecting the right products to sell can make or break your business.

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings.

Supermarkets are a hotbed of competition. The aisles are lined with thousands of products vying for your attention and money, ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

David Henkin helps organizations and individuals innovate and grow. Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...

Every startup knows that they need to find product market fit. But once they do find true resonance between what they are offering and what there is demand for, how should a startup ensure that ...