"I do recommend them, but it's not a necessary ... Even if you don't have a keratin treatment, it will help to mimic the effect until you shampoo next. For day-to-day styling, I've personally ...

Keratin has been a buzzword haircare ingredient for some time now, especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...