So could AI bra fittings be the future? Being taken for my first bra fitting wasn’t something I was excited about as a teenager. It felt embarrassing to have a stranger enter a changing room ...

In fact, a study by Dr Jenny Burbage, a sports biomechanist at the University of Portsmouth, found “traditional methods of bra fitting were inadequate, especially for larger-breasted women ...

Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial ...

She has worked in the lingerie industry for 15 years, bra fitting thousands of women in person and virtually across the globe ...

"And that is what helps to control our breast displacement when we're being active. A bra that doesn't fit can't do that." Tily says everyday bras aren't designed to support breasts during ...