The bottled water brand's brief had stated that her priority should be to get photos of celebrities holding or sipping Fiji Water, with or without straws. However, due to the chillier weather ...

Kelly Steinbeich, who uses the name Kelleth Cuthbert to model, became known overnight as the Fiji Water Girl. She had been photographed smiling as she held a tray of water bottles behind ...

Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623 ...