Adverts for “rustic” and “authentic ... was fitting when referring to the starter dough. Hovis said it did not describe the bread as “artisanal” or “made by artisans” and the ...

which became famous after appearing in the 1973 Hovis advert A property used in a Hovis bread advert 50 years ago has been restored to its former glory. The Grade II listed cottage in Gold Hill ...

Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule. Set in post-war Britain, the ad tells the story of a boy making his bread delivery at the very top of Gold Hill in Dorset ...