If you didn't get a chance at scoring these two Hot Wheels Collector Edition items in 2022, you're about to get lucky, as ...

Despite the rising popularity of Shein and Temu, MGA, like other toy makers, has concerns about so-called "dupes," or fakes ...

As Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and adults ...

Hot Wheels has chosen the Hyundai Veloster as the chariot of choice for the company's most recent stunt video. Team Blue is tasked with pulling off a tricky wall ride with mixed success ...

Ever on the pulse of auto industry trends, Hot Wheels always times its releases just when fervor for the full-size vehicle ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

I f there's one toy that's almost guaranteed to be a hit with kids, it's Hot Wheels. Whether driving them around the carpet ...

The Hot Wheels Legend Tour, which cruised into Houston in September, is finishing its 2024 competition Saturday at its Global ...

Below, shop the top 30 toys that are currently on sale for under $20, $50, and $100 during this big sale. Included in this ...

Here are some of the most unique and exciting PR stunts and advertising campaigns that made waves this year. Released ...

Walmart’s “Holiday Toys Savings” sale started online today, Monday, November 18, and continues throughout the week. We’re ...