Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Matcha green tea, derived from Japan, offers a nutrient-rich drink with numerous health benefits. It is high in polyphenols, improves brain function, reduces stress, supports heart and bone health ...

MATCHA, the vibrant green tea powder celebrated in Japan ... and lowers blood pressure and resting heart rate. So, if you’re looking for a tasty way to boost your well-being and get better ...

TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role in Japanese ... matcha in Kyoto, Japan, recently increased prices by up to 40%, which ...

Matcha powder has become famous worldwide ... Cheers to the harmonious blend of tradition and innovation! Matcha Green Tea paired with coconut milk offers a tempting and effective solution ...

awareness and penetration of the brand are not an issue with top of mind scores outperforming all other tea brands. However, in 2016 Lipton Green Tea sales were down 10.8%– the segment was struggling.