Hasbro is taking its toys and going home—or, at least, refusing to continue paying the partial costs to make movies based on them. Inspired, presumably, by lackluster box office returns on critically ...

There is some optimism in the toy industry that holiday sales may outperform expectations. Toy sales have shown recent signs ...

Likewise, Hasbro uses AI to enhance its prototyping ... For instance, Fisher-Price's Smart Toy Bear is an interactive learning toy that uses AI to adapt to a child's developmental stages.

Hasbro games are guaranteed to get everyone involved, with prices starting at just $10. Toy sets are interactive, functional, and just downright fun (plus, they’re really easy to wrap as presents).

The classic toy's branding is being "reimagined for the modern consumer", its US maker Hasbro announced on Thursday. From later this year, the toy - launched almost 70 years ago - will be named ...

US toy giant Hasbro has brought back the iconic Furby robotic creature, which was hugely popular when it was launched a quarter of a century ago. The firm hopes a new generation of children will ...