The Sportster is one of Harley-Davidson's most beloved motorcycles. Launched in 1967, a few years before the AMF purchase, the Sportster 900 featured a 45-degree V-Twin with air cooling and a four ...
Harley-Davidson is known for producing big, burly, powerful motorcycles -- that are not exactly seen as easy-to-ride vehicles. In fact, a popular perception is that inexperienced riders would find ...
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised ...
Despite a global decline in retail motorcycle sales, Harley-Davidson's Touring and CVO segments have performed strongly, especially in the U.S. and EMEA regions. Harley’s $400 million ...