Opinions expressed by Forbes Contributors are their own. Akiko Katayama covers Japanese food and culture. Non-alcoholic beverages are becoming increasingly popular these days. According to Nielsen ...

When Kawagoe decided to open a crepe specialty cafe, though, he wanted to incorporate Japanese ingredients and aesthetics, and the result is the beautiful tea-flavored crepes of Kamon no Ko. Kamon no ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

The Japanese have been drinking it for centuries and are known for their longevity. Considering the properties of green ...