Matcha’s new-found fame on TikTok and Instagram, coupled with a surge in tourism to Japan, has led to an unexpected shortage of the beloved powdered green tea. Several matcha stores in Japan ...
Once an exotic health drink found in quaint cafés ... drives up the cost of high-quality matcha, making it more than just your average green tea powder—it’s “green gold dust”.
Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product ... TikTok” for making the drink so popular.
Clearspring's organic kuwa matcha is a "great choice". Made using mulberry leaves that are grown in Kagoshima instead of tea leaves, the bright green powder has a delicate, balanced flavour.
“ITO EN Group is striving to provide accurate information and disseminate research results on the health benefits of green tea and matcha [tea ... electrodes before drinking one of four test ...