The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too,” Goldfish Vice President Danielle Brown said in the announcement. The renamed crackers ...

The rebranded snacks are only available for one week starting on Wednesday and will be only sold online. Goldfish crackers in the traditional package will still be available at retailers nationwide.

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its audience to ...