I was pretty confident back then that BTI's launch market for Glo Hilo would be Japan, since it's the largest heated tobacco market worldwide, and in the past, new devices were always initially ...

In April 2020 BAT launched it's latest tobacco heated product (THP), glo-Hyper. While 2020 was a challenge for many brands it became a watershed year in THP marketing for BAT with a drive towards ...

In April 2020 BAT launched it's latest tobacco heated product (THP), glo-Hyper. While 2020 was a challenge for many brands it became a watershed year in THP marketing for BAT with a drive towards ...