Gillette intends its new little friend to be a replacement for your Fusion or ProGlide. In other words, it’s intended to be the default razor for most men who shave with a razor rather than an e ...

A cause-related communication platform allowed male grooming brand Gillette to boost brand equity by taking a stand beyond shaving in India. We’re long-term subscribers to WARC and it’s a tool we use ...

Procter & Gamble's Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a means of communicating with its audience of male consumers. Gillette has launched "uArt ...

What Gillette is selling here is a beard trimmer developed in collaboration with brand stable-mates Braun, razors for shaping your face and shaving your neck, so as to enhance your overall ...