we recently launched a new sub-line of Franzia Refreshers. It’s a 3-liter box lineup that delivers single varietal wines blended with all-natural fruit flavors at 6.5% alcohol and 75 calories per ...
This was the time when Franzia took over the boxed wine world that it would end up dominating for decades. The company is so ...
That plant is now owned by The Wine Group, based in Livermore, as is the Franzia boxed wine brand. Bronco co-founder Fred Franzia died in 2022 and was succeed by Leonard, the first CEO from ...