Even brands that have existed in India for a long time are finally expanding their premium offerings. “For us, millennial consumers are increasingly getting more discerning.
In Uttar Pradesh, affordable liquor brands dominate the market, with 96% of sales falling under Rs 1,000. Premium brands, priced above Rs 1,000, are more popular in western UP, particularly in ...
The largest spirits players have ... Diageo distributes brands that have exhibited pricing power, including Don Julio tequila which commands a price premium over comparable bottles in the Clase ...