The best makeup doesn't draw attention to itself — it draws attention to you, giving you a glow and an indefinable magic.

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Not to spoil the ending for you, but Essence Lash Princess Mascara is absolutely worth the hype. I now see (with eyes framed by lush lashes) why it's the No. 1 bestselling mascara on Amazon.

essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara , the ultimate game-changer for your lashes. With its ...

it’s pretty much impossible to go wrong if you have Essence’s Lash Princess False Lash Effect in your kit. When I tested it out for myself, I was amazed at how after one swipe, my lashes were ...