Nov 6 (Reuters) - Elf Beauty (ELF.N), opens new tab raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at ...

Beauty creator Anoushka tries a full face of e.l.f. products, from brow pencils to blushes, sharing her honest thoughts on affordability and performance. She spotlights top picks, like the brow ...

Elf Beauty is pushing back against allegations by Muddy Waters, which accused the company of overstating revenue and ...

Celebrity hairstylist and entrepreneur Jen Atkin has teamed up with affordable make-up brand e.l.f. to create beauty products that achieve a glowy, fresh face in an instant. You’ll have no doubt ...

Customers, who have been hunting for lower-priced makeup and skincare products, have helped in boosting Elf's sales in a challenging market where major beauty brands like Estee Lauder and L'Oreal ...

Nov 4 (Reuters) - Elf Beauty (ELF.N), opens new tab is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as its inexpensive cosmetics edged ...

(Reuters) - Elf Beauty (ELF) is likely to report revenue ... as consumers are shying away from buying pricey makeup and cosmetics in major markets including the U.S. and China.