2024 Pop-Tarts Bowl to feature three different edible mascots
The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition of the bowl game.
How Pop-Tarts plans to top viral edible mascot college football stunt in 2024
Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...
Pop-Tarts Bowl's Edible Mascot competition to bring back discontinued flavor. How to vote
Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a ...
Marketing Dive12d
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.
The New York Times13d
Pop-Tarts Bowl to feature 3 edible mascots, game MVP to pick which gets eaten
Advertisement “The first Pop-Tarts bowl became one of the year’s biggest memes, and since then, our edible mascot has ... The trophy featured a football with two slots fit to hold two regular ...