ELF stock dropped 15% during inter-day trading ... In advertising, the company makes the most of the stickiness of its hero Power Grip Primer product, which will have a starring role in a new ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

That’s why a good primer is a must. To kick off your beauty routine, e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is ...

E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign emphasizing its popularity. The beauty brand is rolling out a new initiative in support of the ...