I think ELF's Power Grip formula is one of the best primers on the market ... foundation for about $15 at most drugstores. The ELF Hydrating Camo concealer is a stunning full-coverage product ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign ... about the new Dew Cloud Ultra Hydrating Lip Mask and Dew Cloud Ultra Hydrating Mask.