Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

E.l.f.’s Putty Primer is all over TikTok – and now ... Scoop out a small amount and blend it all over your face with a dense kabuki brush, allowing it to sit for 30 seconds before moving ...

ELF stock dropped 15% during inter ... Grip Primer as his parents use it to get their game face on too. e.l.f. Cosmetics Power Group Primer creates the "sticky" bond on gameday “The premise ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign emphasizing its popularity. The beauty brand is rolling out a new initiative in support of the ...

face. fandom." to Rally Sports Fans Around Power Grip Primer Actors Joey King and Lucien ... an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the broad community of sports fanatics.