E.l.f.’s Putty Primer is all over TikTok – and now ... Scoop out a small amount and blend it all over your face with a dense kabuki brush, allowing it to sit for 30 seconds before moving ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

ELF stock dropped 15% during inter ... Grip Primer as his parents use it to get their game face on too. e.l.f. Cosmetics Power Group Primer creates the "sticky" bond on gameday “The premise ...

e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign emphasizing its popularity. The beauty brand is rolling out a new initiative in support of the ...