The Takeout on MSN19d
Where The Name 'Dunkin'' Came From
Dunkin' introduced a simpler logo -- and the chain's signature "powdered candy" pink color -- with a silhouette of a donut, ...
Business Insider India5y
The hot trend in ultra-minimalist logos - think Mastercard or Dunkin' - goes exactly against what makes people want to buy stuff
It turns out the on-trend logos are, the research says, getting it wrong. We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack).
Business Insider India5y
Dunkin' CMO explains the chain's controversial decision to slash 'Donuts' from its name
Instead, Dunkin' worked with design agency JRK ... but simplified the logo. Then, there was the biggest change - dropping the "Donuts." Weisman said that ditching the "Donuts" was a natural ...