Dumb Ways to Die: Free for All is the name of PlaySide Studios' latest title. This travel-themed collection of mini-games ...

R emember 2012's "Dumb Ways to Die?" It's an animated video created by Metro Trains in Melbourne, Victoria, to promote ...

Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)." Harvard Business School Teaching Note 514-082, January 2014.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

An animated parody of the famous Australian rail safety video "Dumb Ways to Die". This spoof focuses on so called "dumb" deaths featured in various movies. Available to watch on YouTube at The ...

据悉，这款游戏由 PlaySide Studios 开发，灵感源自澳大利亚墨尔本为宣传铁路安全而制作的动画公益广告《蠢蠢的死法（Dumb ways to die）》。 此前 ...

"Dumb Ways to Die" turned a message about rail safety that our target needed to hear into a cultural phenomenon people wanted to engage with. Our strategy was built on a simple premise: give people a ...

If you following the advertising industry regularly, you're almost definitely familiar with "Dumb Ways To Die," the viral animated music video promoting public safety on Melbourne's metro system.