What is low cost & differentiation strategy? A company must have a thorough understanding of costs and how to continuously reduce them in order to pursue the low-cost strategy. It is crucial that the ...

What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

You may say that only a few companies have become leaders by means of an off-core differentiation. True. In fact, most companies never become leaders, nor need they. However, if you are in a ...

When it comes to investing in a credit card, insurance provider, or bank account, today's consumers are most likely to view a brand as differentiated if it: Support at every stage of the financial ...